Hey bloggers, writers, entrepreneurs or just happy readers, welcome to Inbox Zero, Marketing Agency in Bhubaneswar. This is a quick POV for every dreamer or side hustler out there interested in starting their own identity.
Straight to the point, running ads on meta, boosting page/posts on social media channels at the start of your business is definitely not a very good idea. Start with small tests for 3 months (at least) to know your audience, to know what’s your ‘cup of tea’, set a stage full of information, facts and offering, then go full throttle.
Take a peek at Inbox Zero Agency take on how start-ups can maximise Return on Investment (ROI) with smart Digital Marketing.
1. Your Product’s Not the Hero. Your Story Is.
Gone are the days of “build it and they will come.” Ab toh “build it, sell it, post about it, meme it, boost it, and then MAYBE they’ll come.”
If your product is Shah Rukh Khan, digital marketing is his PR manager, stylist, choreographer, and social media intern. Go online.
2. Instagram is Your Billboard. And It’s Free-ish!
Bhubaneswar might not have a Times Square, but you’ve got Instagram. Your feed? Your shopfront. Your story highlights? Brochure. Your DMs? Customer support. (Your social media manager? Inbox Zero Marketing Agency in Bhubaneswar. We’d love to!)
But make it fun. Nobody wants to see a boring static product pic with “DM for price.” Give us quick-read carousels. Give us behind the scenes. Give us reels where your intern turns into a brand mascot (that’s what we did at Inbox Zero Marketing Agency & it’s fun!)
The fact: If it’s not on social, it didn’t happen.
3. ROI ka matlab? Return on Ideas.
Digital marketing isn’t about throwing lakhs into ads. It’s about smart creative.
- Got no ad budget? Collab with local influencers.
- Can’t shoot videos? Use trending audio and Canva.
- No DSLR? Bro, iPhone camera and good lighting is enough to make Spielberg sweat.
“Bhaiya, ROI kaise badhaye?” Simple: stop selling, start connecting.
4. Be Consistent. Not Constantly Confusing.
One day your brand tone is like Zomato. Next day, like SBI. Full ‘Chemical Locha, Bro’. Make up your mind!
Build a brand personality (with Inbox Zero Marketing Agency in Bhubaneswar). Is your brand funny, informative, luxury, chill, woke, broke? Whatever it is, just don’t post once in three weeks with a blurry poster made in MS Paint.
Golden Rule: Logo same, tone same, vibe same. From tweet to OOH.
Talking about MS Paint, check out our officially unofficial page on instagram ‘chatterchutniz’ which is our company’s ALL-YOU-CAN-DO page for the employees, where we do whatever we want to do. And, the logo is made in Canva by Snigdha S Aich, our very own Founder & CEO of Inbox Zero Marketing Agency Bhubaneswar. (comment your thoughts!)
5. SEO is That Silent Kid Who Topped the Class
While you were busy going viral, someone else was ranking #1 on Google for “Best Pakhala Delivery Bhubaneswar.”
SEO is not your everyday walk in a park. It takes months to a year minimum to make an impact. Start small to succeed.
Invest in:
- A blog (Yes, people read if it’s not boring.)
- Google My Business (It’s free. Use it!)
- Pinterest (It’s a creative market. Try it!)
- Keywords that actually relate to your service. (Not “best life ever startup Bhubaneswar”. Calm down.)
6. Email is NOT Dead. It’s Just Not Cool Anymore.
Look, email marketing might not be sexy. But it works. You just need to stop sending “Hello Sir, Greetings of the Day.” vibes.
Try this:
- Use catchy subject lines: “Bhai, you left this in your cart!”
- Make the emails mobile-friendly.
- Throw in memes, puns, and offers.
Inbox Zero Marketing Agency can help you create drip campaigns for new customers to click, thaw down cold customers, grease the warm leads and entertain hot and local customers.
For reference, subscribe to zomato, swiggy, dominos, makemytrip and many more. Create a gmail account and subscribe everywhere. Looking for ideas is one thing, but ideas being delivered to you is the best thing.
7. Be Where Your Customers Are
Your target audience is B2B and you’re posting on instagram like it’s just fashion blog… or may be your target audience is college students, and you’re posting on LinkedIn like it’s a TED Talk or what if your target audience is end users, and you’re tweeting (or X-ing, what it’s called?) like you’re preaching world revolution… bro, rethink.
You can always enter any of these platforms at any time of your venture, but to begin with, connect with the right audience and they will give you the best push everywhere else.
Inbox Zero Marketing Agency Platform Guide:
- Insta/Reels: For B2C, fashion, food, lifestyle
- LinkedIn: B2B, professional services
- Twitter: Hot takes, news, quick updates
- WhatsApp: For retention, deals, updates
Bonus Tip: Don’t force Facebook. It’s mostly your chacha now, or that’s how I perceive it. Youtube shorts have great reach but youtube long-forms need dedication.
8. Numbers > Gut Feelings
Digital marketing is the only place where stalking your own brand is healthy.
- Track what’s working (Reels, Stories, Ads, Blog clicks)
- Use analytics tools (Meta, Google, even Canva insights)
- Change strategy like Ranveer changes clothes
Going viral is good. At times, it’s not about being viral. It’s about being valuable.
In Conclusion: Bhubaneswar Startups, You’ve Got This
Bhubaneswar has talent, tech, and the tastiest chai. All you need now is a bit of smart digital marketing magic. Think less of “Let’s just post something.” Focus more on “What does my audience want to see today?”Remember: Consistency beats creativity. But both together with Inbox Zero Marketing Agency? Uff, banger.